Verifone's 10-Day Redesign
September 18, 2025
3:15 pm
PST
Webflow
About this Fireside chat
When global tech leader Verifone realized their web operations were too slow and complex to keep pace with the business, they knew it was time for a radical shift. In this session, Rob Alfano (VP of Digital Marketing, Verifone) and Jacob Sussman (Co-founder and CEO, BX Studio) explain how their organizations partnered to reimagine and relaunch four high-priority web experiences across 29 markets with Webflow — all in just 10 days — and how this work sparked a true transformation of Verifone’s digital presence worldwide.
Attendees will learn:
- How Verifone’s website became a strategic lever
- How to use Webflow to streamline localization efforts
- Ways to scale without getting stuck in bottlenecks






