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Verifone's 10-Day Redesign

Verifone's 10-Day Redesign

Adrian Rosenkranz

Chief Revenue Officer at Webflow

Rob Alfano

VP, Digital Marketing at Verifone

Jacob Sussman

CEO, BX Studio
September 18, 2025
3:15 pm
PST
Webflow
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About this Fireside chat

When global tech leader Verifone realized their web operations were too slow and complex to keep pace with the business, they knew it was time for a radical shift. In this session, Rob Alfano (VP of Digital Marketing, Verifone) and Jacob Sussman (Co-founder and CEO, BX Studio) explain how their organizations partnered to reimagine and relaunch four high-priority web experiences across 29 markets with Webflow — all in just 10 days — and how this work sparked a true transformation of Verifone’s digital presence worldwide.

Attendees will learn:

  • How Verifone’s website became a strategic lever
  • How to use Webflow to streamline localization efforts
  • Ways to scale without getting stuck in bottlenecks

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