Marketing Website Roast with Harry Dry and Nikiya Griffith

What happens when you put top marketers in a room and let them roast real websites? In this fast-paced and highly practical webinar, Harry Dry of Marketing Examples and Nikiya Griffith of BX Studio break down audience-submitted websites and landing pages, uncovering what works, what doesn’t, and how to fix it.

Through live critiques, the panel cuts through vague advice and focuses on what actually drives performance. From weak messaging and poor layout decisions to missed SEO and AEO opportunities, they highlight the subtle (and not-so-subtle) mistakes that hold websites back. More importantly, they show how to turn those weaknesses into strengths with clearer positioning, stronger copy, and more effective design choices.

Each review delivers actionable insights you can immediately apply to your own site. Whether you're building from scratch or optimizing an existing experience, this session helps you think like a high-performing marketer, balancing creativity with clarity, and aesthetics with conversion.

Meet the Speakers

• Harry Dry, Founder of Marketing Examples
• Nikiya Griffith, Director of Organic Growth at BX Studio
• Grace Arrese, Partnerships Manager at BX Studio

Key Takeaways

• Clarity beats cleverness. If users can’t immediately understand what you do, your design and copy are working against you.
• Social proof is essential and must be visible. Strong proof above-the-fold builds instant trust and credibility.
• Good copy mirrors real conversations. The best websites sound like how a salesperson would actually explain the product.
• Specificity drives conversions. Replace vague claims with concrete outcomes, data, and real examples.
• Design should support, not overshadow, conversion. Beautiful visuals matter, but they should never come at the expense of usability or clarity.
• SEO and AEO require strong structure, Proper heading hierarchy, internal linking, and schema all play a critical role in visibility.
• Content needs depth and originality. Thin or AI-heavy content turns users away while expertise and real insights keep them engaged.
• Make everything feel real. From testimonials to product visuals, authenticity and detail build trust and improve performance.

This webinar is a must-watch for anyone looking to improve their website with clear, actionable feedback—and a little tough love.