Digital PR and AI Search in the Agentic Era

In today’s rapidly evolving digital landscape, the intersection of PR, search, and AI is redefining how brands build visibility and trust. In this webinar, experts from Magnitude, Inc. and BX Studio explore how traditional public relations strategies are adapting to an AI-driven world and what that means for marketers, founders, and growth teams.

Through a candid, insight-packed discussion, the speakers break down how AI is changing the way stories are told, discovered, and evaluated. They highlight why credibility, authenticity, and strategic distribution matter more than ever as brands compete in an increasingly saturated content ecosystem. From the role of high-authority media placements to the growing importance of video and AI-indexable content, this session offers a forward-looking perspective on building a brand that resonates with both humans and algorithms.

You’ll also learn how PR, SEO, and AEO (Answer Engine Optimization) are converging, and why aligning these efforts early is critical for long-term visibility. Whether you’re refining your messaging, scaling content, or navigating the rise of AI-generated media, this webinar delivers practical guidance you can apply immediately.

Meet the Speakers

• Scott Krady, Founder & CEO of Magnitude, Inc.
• Jacob Sussman, Co-Founder & CEO of BX Studio
• Nikiya Griffith, Director of Organic Growth at BX Studio
• Grace Arrese, Partnerships Manager at BX Studio

Key Takeaways

• PR is more competitive than ever. AI and shrinking newsrooms make it harder to capture attention, increasing the need for strong, newsworthy storytelling.
• Credibility is the new currency. High-quality content, expert positioning, and trusted media placements drive both human trust and AI visibility.
• AI is transforming, not replacing, PR. It enhances research, content creation, and distribution, but authentic storytelling remains essential.
• AEO + SEO + PR must work together. Siloed strategies limit impact; integrated planning unlocks stronger search and brand performance.
• Quality beats quantity. In an “AI-slop” world, clear messaging and meaningful content outperform mass-produced output.
• Video and transcripts are powerful. YouTube content and searchable transcripts increasingly influence AI-driven search results.
• Niche authority matters . Trade publications and targeted placements can outperform broad media for reaching the right audience.
• Customer insights fuel better content. Leveraging real questions from sales and users helps brands win in AI-driven discovery.