“BX delivered on every front while transforming our identity to better reflect who we are today. They have become more than a web agency; they’re a true extension of our team, consistently producing thoughtful, quality designs across workstreams. If you’re looking for a team that combines technical excellence, strong design instincts, and a collaborative approach, I couldn’t recommend them more highly.”
Nora Oliveros, Head of Marketing, Ambition
Project Summary
Twelve weeks to launch. One brand elevated for the enterprise. Ambition, the execution operating system for revenue teams, was moving upmarket. BX Studio kept the heart of its brand, built a richer design language around it, and redesigned the website around how enterprise buyers evaluate, compare and decide.
A strategic redesign built for the enterprise buyer.
Challenge
Ambition had outgrown its website. The company was making a deliberate push into the enterprise market, with coaching as its clearest differentiator, but its website wasn't yet an enterprise-grade presence, and every change had to go through developers. The brand needed to feel bigger without losing what made it Ambition, and buyers of every role and industry needed to find their version of the platform quickly, with a clear path to a demo.
Solution
We kept the core of Ambition's identity (its logo, typography and primary colors) and built a fuller visual language around it: UI styling, a wider use of the secondary palette, photography direction, a new illustration and icon style, custom graphics, and eight hero animations that bring the platform to life.
Then we rebuilt the site around how enterprise buyers evaluate software. New product, persona, industry and customer-story templates let each visitor find the version of Ambition that fits their role and their business. A new mega navigation puts the whole platform within a click, and the blog was curated down to the content worth keeping.
Every page is designed to move a buyer forward. The demo page shipped in the very first release, customer stories put proof right next to the pitch, and an ROI calculator now lets prospects size the value for themselves before they talk to sales.
Then we rebuilt the site around how enterprise buyers evaluate software. New product, persona, industry and customer-story templates let each visitor find the version of Ambition that fits their role and their business. A new mega navigation puts the whole platform within a click, and the blog was curated down to the content worth keeping.
Every page is designed to move a buyer forward. The demo page shipped in the very first release, customer stories put proof right next to the pitch, and an ROI calculator now lets prospects size the value for themselves before they talk to sales.
Outcome
The first release went live on February 27, 2026, twelve weeks after kickoff, and the full site followed in April. Ambition's marketers now build new pages themselves from the design system, and the partnership has grown from the website into all of Ambition's design work. Since launch, our retainer has shipped the ROI calculator, the A2 product launch page and a new Coaching page that puts Ambition's clearest differentiator front and center.
Ambition's platform turns revenue strategy into execution. Its website is now built the same way: a brand ready for the enterprise, and every page designed to move a buyer forward.
