Our new website has completely changed how we operate. We went from planning one to two months out to spinning up pages in a matter of hours, and we can iterate, test, and see decisive results the same day. The impact has exceeded our expectations: our upsell rate has grown from 7-11% to consistently over 20%. The results are so good, I wouldn't change anything.
Lily Tendler, Head of Performance Marketing
BX Studio partnered with Gainbridge to design and launch a critical, revenue-driving website and rebrand in coordination with their national brand campaign with Caitlin Clark.
Project Summary
Gainbridge, a consumer finance brand in the midst of its first rebrand, needed a new website to ship simultaneously with a national brand campaign starring Caitlin Clark. BX Studio was brought in as a development partner, then expanded into full design and development work to meet the critical deadline, taking over design mid-flight when the direction changed weeks before launch.
Challenge
Gainbridge had ~4-6% national brand awareness and was competing against Capital One and Marcus on rate alone. The rebrand, anchored by a Caitlin Clark campaign, was their clearest opportunity to shift that equation. When the design direction changed weeks before the deadline, Gainbridge needed a partner that could absorb the disruption, take full ownership of design, and still hit the date. There was no room to reset the timeline.
Solution
BX Studio took over the site's design work while continuing to build in parallel, working in daily standups alongside the Gainbridge team. We redesigned the homepage, established a component-based architecture, and built a scalable, mobile-first design system. We shipped 15 pages, moved the site onto its new primary domain, and integrated 7+ third-party systems including financial compliance and legal review requirements. Twice-weekly design reviews with 24-hour turnarounds kept the team moving without sacrificing quality.
Outcome
The site launched alongside the Caitlin Clark campaign, and it changed how Gainbridge's marketing team operates. Pages that once took one to two months to plan now ship in hours, and the team can iterate, test, and read results the same day. Their upsell rate grew from 7-11% to consistently over 20%. In June 2026, Gainbridge joined BX Studio and Webflow on a CMS Wire webinar to present the project publicly, walking through how the rebuild turned their website from a legacy liability into a marketing-led growth engine.
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