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“Partnering with BX Studio unlocked new levels of what we could achieve. Their deep Webflow expertise and ability to move fast under pressure made them an indispensable extension of our team.”
Rob Alfano
VP of Digital, Verifone
Project Summary
Ten days. Thirty-two localized sites. One global payments powerhouse. Our work with Verifone is the ultimate showcase of Webflow’s potential as a marketing accelerant and the agility of BX Studio’s technical expertise.
BX Studio proved enterprise-scale migrations don't require enterprise timelines. A sophisticated reverse proxy architecture kept Verifone's global presence live while we rebuilt everything underneath.
“Amazing! Truly unbelievable Webflow and BX really pulled out all the stops. I cannot wait to have a robust, delightful, demand generating web presence that is best-in-class, engaging, and content-rich, showcasing our products, solutions, and POVs, and delivering customer segment journeys, ever-optimizing with trigger offers. All that, operating for speed and global scale. Onward!”
Liz Urheim, CMO, Verifone
Challenge
Verifone’s global web infrastructure was holding them back. They needed speed, scale, and sophistication, but were held back by a challenging CMS and long development timelines. They also needed a solution fast, within a 10-day deadline that would make most agencies walk away. Traditional migration approaches wouldn't suffice. This required surgical precision at breakneck speed.
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Solution
We built the impossible timeline into our strategy. Reverse proxy architecture became our tactic of choice, allowing us to migrate all 32 sites simultaneously while keeping every regional touchpoint live. No SEO loss. No compromises. We centralized control while preserving local customization, unifying the platform for speed and scale.
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Outcome
Verifone reimagined their digital presence in barely two weeks. Their team now moves at the speed of their market, updating content across 32 sites without technical bottlenecks. Global reach, local precision, zero friction. Webflow noticed, showcasing our work on the main stage at the 2025 Webflow Conf. But the real win? Verifone now has the digital infrastructure their innovative products deserve.
9x
Faster Execution
32
Global sites launched in 10 days
1
day for translated webpages vs. weeks
The payments industry transacts in milliseconds, but Verifone's website couldn't keep up. BX Studio delivered a global platform where content flows seamlessly across languages and markets.
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