An Award-Winning Redesign for a High-Stakes Corporate Merger

BX Studio reimagined Headspace's B2B marketing site during their merger with Ginger, translating complex messaging into a high-performing Webflow platform. Our development work brought their merger to life with precision and polish, earning the inaugural Webflow Award for Business Impact.

The merger with Ginger required a B2B site that could handle enterprise-level traffic, communicate organizational change clearly, and launch on a tight timeline. Any technical missteps during this critical announcement could undermine months of publicity planning.

We migrated and built Headspace's B2B platform in Webflow, transforming their new corporate identity into a polished digital experience. Our development prioritized performance, scalability, and  stakeholder empowerment so Headspace's team could manage content effortlessly. Clean code, thoughtful interactions, and enterprise-grade reliability - delivered on schedule for one of the most important launches in the company's history.

Headspace announced their merger with Ginger on a platform that performed flawlessly. The site handled enterprise traffic, communicated the new corporate structure, and gave their team the control they needed post-launch. The development work won Webflow's inaugural Business Impact Award, recognition that technical excellence drives business results. Headspace now operates their B2B marketing on a foundation built to scale – enabling over four years of our ongoing client-agency partnership.